UNDERSTOOD LTD
Company details
| Company number | 10697664 |
|---|---|
| Status | Active |
| Company type | Private Limited Company |
| Incorporated | 29 March 2017 |
| Registered office | 30 RUCKHOLT ROAD, LONDON, E10 5NP, ENGLAND · More companies in E10 |
| Nature of business (SIC) | 73110 — Advertising agencies |
| Accounting reference date | 31 March |
| Next accounts due | 31 December 2026 (last made up to 31 March 2025) |
| Last accounts type | Micro Entity |
| Next confirmation statement due | 11 April 2027 (last made up to 28 March 2026) |
Source: Companies House Free Company Data Product, 1 November 2026. View filing history, officers and PSCs on Companies House.
Summary
UNDERSTOOD LTD is a private limited company registered in the UK under company number 10697664. It was incorporated on 29 March 2017 and its current status is active.
The registered office address is 30 RUCKHOLT ROAD, LONDON, E10 5NP, ENGLAND.
Its declared nature of business is advertising agencies (SIC 73110).
The next accounts are due by 31 December 2026 and the next confirmation statement by 11 April 2027.
About UNDERSTOOD LTD
Company type and jurisdiction
UNDERSTOOD LTD is a private company limited by shares. Its owners (shareholders) are only liable for its debts up to the value of their shares, it must have at least one director, and its shares cannot be offered to the public. Its company number 10697664 shows it was registered in England and Wales, so its records are kept by Companies House in Cardiff. It has been on the register for 9 years and 7 months.
What UNDERSTOOD LTD does
On the public register, UNDERSTOOD LTD lists its activity using the UK Standard Industrial Classification (SIC 2007): advertising agencies (73110). This places it in the professional, scientific and technical activities section of the economy. SIC codes describe what a company says it does; they are not a licence and are not checked by Companies House. See other companies with the same SIC code.
Where UNDERSTOOD LTD is registered
Its registered office is in London (postcode district E10). The registered office is the official address for letters from Companies House, HMRC and the courts. It must be in the same UK jurisdiction where the company was registered, but it does not have to be where the business trades: many companies use their accountant's or a formation agent's address. Browse other companies in E10.
Accounts and filing deadlines
UNDERSTOOD LTD must file its next annual accounts by 31 December 2026. The last accounts on the register were micro-entity accounts: a very small company (turnover up to £1m, balance sheet up to £500,000, 10 or fewer employees) that files a simplified balance sheet. Its next confirmation statement, which confirms its officers, shareholders and registered office are up to date, is due by 11 April 2027. A private company that files its accounts late gets an automatic penalty of £150 if they are up to one month late, rising to £375, £750 and £1,500 after six months, and the penalty is doubled if accounts are late two years in a row. A company that does not file a confirmation statement can be struck off the register.
Before you do business with UNDERSTOOD LTD
Check that the company name and number on its invoices and website match 10697664, read its latest accounts and confirmation statement, and look up its directors and people with significant control on the official register. If it charges VAT, ask for its VAT number and check it with our VAT number checker: a company number and a VAT number are different things. How to check a UK company.
Frequently asked questions
What is the company number of UNDERSTOOD LTD?
The Companies House company number of UNDERSTOOD LTD is 10697664.
Is UNDERSTOOD LTD still trading?
UNDERSTOOD LTD is listed as active on the Companies House register.
What is the registered office address of UNDERSTOOD LTD?
The registered office of UNDERSTOOD LTD is 30 RUCKHOLT ROAD, LONDON, E10 5NP, ENGLAND.
When was UNDERSTOOD LTD incorporated?
UNDERSTOOD LTD was incorporated on 29 March 2017.
What does UNDERSTOOD LTD do?
Its nature of business (SIC) is: 73110 - Advertising agencies.
When are UNDERSTOOD LTD's next accounts due?
The next accounts of UNDERSTOOD LTD are due by 31 December 2026.
When is UNDERSTOOD LTD's confirmation statement due?
The next confirmation statement of UNDERSTOOD LTD is due by 11 April 2027.
How old is UNDERSTOOD LTD?
UNDERSTOOD LTD was incorporated on 29 March 2017, so it is 9 years and 7 months old.
Who are the directors of UNDERSTOOD LTD?
The current directors, secretaries and people with significant control of UNDERSTOOD LTD are listed on the officers page of company 10697664 on the Companies House website.
What is the VAT number of UNDERSTOOD LTD?
VAT numbers are issued by HMRC, not Companies House, and are not part of the company record. Ask UNDERSTOOD LTD for its VAT number (GB followed by 9 digits) and check it with a VAT number checker.